Now, in social networks, it is not advisable to sell directly. With the content, you position yourself as a benchmark in the sector and then you can talk about your products or services so that your audience knows them.
Also, how you have established a lead capture system, there will be many followers who are also subscribers, so their level of trust in you will be great.
These are the techniques you can use to promote your services with your social media marketing.
Engage your audience in the creation
Start by telling your audience that you are working on a new service or info product that may interest them. Go giving him clues.
At this time, you can post photos with a halo of mystery in which you appear working or some feature of your service is seen. You can use a fancy font generator to use custom fonts to generate more engagement.
When you have already said what it is about, you can involve your followers by asking them about a question, such as the name of the service or course, or some of the characteristics they would like it to have.
Of course, this can also be done with your mailing list.
This phase is the breeding ground for arousing interest.
Create related content on the blog
This is an editorial technique more than a social one, but it works very well. Publish on your blog several posts related to the problem you are going to solve.
That is, do not do the typical corporate post of "I'm creating a super service that you are going to love", unless you want to scare your audience. For example, if you are going to launch a content creation service for SEO, in the previous weeks you can create posts about writing posts, optimize them for search engines and tools to do so.
Then, these contents can be shared on your social networks, not only by sharing the link but by creating an image and/or video that reinforces the explanation.
Invest in advertising
It is widely known that social media is limiting the organic reach to promote paid content. This does not mean that organic does not work, far from it, just that it is increasingly difficult to maximize reach without going through the box.
We cannot be oblivious to this reality. Therefore, consider dedicating a portion of your budget to promoting yourself on social media.
At the end of the day, that you do not pay to publish content does not mean that it does not involve an investment of resources, time, and perhaps money (if you delegate this function).
FACEBOOK ADS AND INSTAGRAM ADS
Advertising on Facebook has become in recent years an essential in any marketing strategy worth it's salt.
It has two great advantages over the usual Google ads, Google Ads:
- You can reach the audience you want
- It's much cheaper
While in the SEM you have to pay and wait for the user to do the search for which you have bid, in Facebook, it is you who choose which audience you want to reach.
While it is true that the cost of advertising on Facebook has risen lately due to the increase in advertisers, it is also true that it is still much cheaper than advertising on Google.